BOWW Consulting Group Offers Automated Turn Key Solutions for OOH Print Management Solutions

Experience/Expertise Statement

BOWW has services the OOH industry since 1999 working with the largest media companies in the US Outfront, ClearChannel, & Vector Media and global brands Diageo, H&M and Showtime. BOWW  offered a complete suite of services developed custom end to end turnkey solutions.

Services

As agencies struggled with staffing issues BOWW, we worked with Circle Graphics, the country’s preeminent large format printer to build , Full Circle, for Publicis Media.

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Full Circle offers the reduction of friction throughout the multi-layered time consuming process of OOH production. Full Circle is AI Driven enabling us to identify and solve issues and potential problems prior to them becoming client-facing through the real time communication between the My Circle/ POPTracker tech stack. When issues arise, we alert the proper parties for resolution. Agency buyers no longer have to identify a problem in POPT and then reach out to printers or media companies to find out what took place, who’s at fault and attempt to resolve the issue. Full Circle already is aware of the problem and takes steps to resolve it.

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The Full Circle Self-Service Platforms includes:

 

  • Pre-campaign collection and verification of production and art spec documents and templates through direct access of the media companies spec databases
  • Online art upload and approval process
  • Automated Posting Instructions
  • Automated Tracking of Printing and Shipping with automated alerts sent to agency and media company contacts alerting them the shipment is on the way
  • Real Time Proof of Posting through POPTracker
  • Customized POP Reports
  • White glove on-boarding & training included